Graphic Design

Creative Process

Below you’ll find the creative process I use for most of my graphic design projects. Larger scope projects may require addition steps. 

Identify and Empathize

  1. Study the design brief to identify the expected desired result.
  2. Empathize with expectations removing any bias to develop a clear understanding.
  3. Request additional information if needed.

Research and Define

  1. Gather inspiration to create a mood board of images, colors, and keywords.
  2. Compare expectations with client industry competitors.
  3. Define the scope and any barriers that may delay or sabotage the project.

Plan and Ideate

  1. Set a schedule of work and prepare resources.
  2. Consider particulars and any necessities within scope.
  3. Sketch low-fidelity ideas and solidify correct direction with the client.

Design and Develop

  1. Re-consider any remaining particulars or definite needs within scope.
  2. Draft 2-3 medium-fidelity versions from agreed direction.
  3. Develop high-fidelity proof for approval with maximum 2 revisions.

Approval and Delivery

  1. Submit proof for quality assurance check.
  2. Obtain approval from client allowing 2 revisions.
  3. When approved, finalize presentation and delivery vectorized files.