“Your brand is the single most important investment you can make in your business.”Steve Forbes
As a digital media designer and brand strategist, my goal is helping you make meaningful statements with your content. What is a meaningful brand statement? A statement that represents authenticity, with content that enhances the life of others and showcases a brand’s value.
Good branding tells a great story by using an empathetic voice and a confident tone. A never-ending story that grows with the challenges of your business. It gives your target audience an inside look at your purpose.
To be honest, they’ll be the ones who decide what your brand means to them. Your job is to communicate why your company is worthy of their support and then provide a delightful experience.
For starters, identifying your brand profile is key. It supports your purpose and assists you in building a buyer’s persona. Both help you develop a unique strategy with meaningful statements that connect with your following. Although these are important, there are many factors that need to be considered in order to cultivate loyal customers.
Most people outside of the marketing spectrum only witness the result of a marketing campaign. All the work happens behind the scenes.
Did you know that Super Bowl commercials cost in the millions for less than a minute of time?
It’s Not a Snap of the Fingers
Mostly, brand design and strategy are turnkey, although I believe stakeholders should include themselves in the planning and development processes. But in most cases, entrepreneurs are understaffed and not fully aware of the research required, just to come up with a name, a logo, and a mission statement.
It’s a process that takes time. And it’s during the discovery phase where you determine if the goals and objectives align with the desired result.
Tip: Think long term if you want to build a good brand. It takes time to build trust and authority.
Working with start-up clients has taught me a lot about what people think about marketing. The cost (time and money) is often much higher than expected. But when they understand a brand is not just a name, a business plan and a logo, they realize the value.
Related article: Branding Tips You Should Know
I know ultimately it’s about sales and profits. But don’t overlook the companies that endure the marathon of brand building and why you use them faithfully. Trust me, it’s all in the strategy and how they adjust to growth.
Did you know corporations spend billions of dollars on ads, content, and promotions to earn your trust and loyalty?
Your brand should be an experience. One that’s delightful for the person who encounters it. Because they’re the ones who determine your brands reputation. Your true ambassadors. And that’s why making meaningful statements is important, especially nowadays.
The amount of work involved in building a strategy that helps you make meaningful brand statements is humongous. If you’re really serious about being a successful one, put in the effort to map it all out. Develop a system.
What is your brand statement? How do you make meaningful brand statements?