Contents
Introduction
Because of the Covid-19 pandemic, a lot of us are re-thinking the way we do business, desperately looking for a plan to get out of our head and back on our feet.
Companies are re-branding and changing procedures. People are quitting their job to start fresh and move in a totally different direction. We all require some kind of help as we integrate with new technology.
The pandemic produced a great opportunity to start a business and help other people fulfill their needs. Over 1 million new brands have been created since 2020. Are you one of them?
If so, does your brand have a purpose? Are you empathetic about your target customer? Does your mission enhance the life of other people?
From research and experience, making a meaningful statement begins with understanding and preparing your mindset, aligning your frame of mind with your purpose, goals, and actions.

What are Meaningful Statements?
Let’s start with the definition of meaningful.
According to Google/Oxford Languages, it’s defined as ‘having meaning or having an important, or useful quality or purpose’. Doesn’t that sound like a great brand to you?
An example of a meaningful brand would be Home Depot. You can almost build an entire house shopping there.
So what about statement?
It’s defined as ‘an expression of an attitude or a belief that is made by means of actions or appearance’, says Google. And also, ‘the expression of an idea or opinion through something other than words’.
High value brands let their product or service make the statement for them.
A good example? Rolex. Being on the wrist of anyone is definitely an expression of attitude, other than words.
See Reddit post: What is a “meaningful” statement according to logical positivism?
Now, what are meaningful statements? I define them as ‘expressions of empathy through audible, textual and visual speaking.’
They are statements that speak to a consumer’s challenge. Promising something of value that enhances a person’s life that’s done in an empathetic voice with a confident tone.
My example of this is Apple. Obviously, they get it. Founder Steve Jobs had it figured out:
"Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”
The Marathon Continues
There’s been a rise in entrepreneurship over the last decade and a big spike in 2020 during the Covid pandemic. Since then, opportunities are abundant and people are taking advantage of it by pursuing their passions.
It has also caused a unique challenge for non-technical business owners and start-ups.
Over the years, I’ve been a small business struggling with marketing. It’s a lot of work! You’re often overlooking the research and preparation that’s required, just to come up with a purpose and a mission. All about sales and profits, right?
But, are you overlooking the hundreds of successful companies that have endured the marathon of building a brand reputation? Do you know why they have a faithful following?
And your job is to attract, engage and delight them.
The Inbound Methodology
Courtesy of HubSpot
The inbound methodology is the method of growing your organization by building meaningful, lasting relationships with consumers, prospects, and customers. It’s about valuing and empowering these people to reach their goals at any stage in their journey with you. -HubSpot
Upon using inbound methods, develop your brand profile, along with creating buyer personas. This information is key, as both help you devise a strategy that connects with your targeted buyers and keeps them as customers.
Most people outside of the marketing ecosystem only witness the result of a brand campaign. If you’re one of those people and looking to invest in digital marketing, you need to have the right mindset.
More information on Inbound methodology
Understanding Your Mindset

Courtesy of PolonioVideo
What is a Mindset?
According to Kendra Cherry (Author, Psychosocial Rehabilitation Specialist, Educator, and Speaker) at verywellmind.com, your mindset is a set of beliefs that shape how you make sense of the world and yourself. It influences how you think, feel, and behave in a given situation.
There are two types of mindsets. Fixed and growth. You have a fixed mindset if you believe that your skills and attributes are unchangeable. You don’t see a reason to change because you view your condition as being stable.
If you have a growth mindset, your belief is progressive. You’re willing to learn new things to further develop yourself.
Use the chart below to help you determine your mindset.
Fixed Mindset | Growth Mindset |
---|---|
Either I’m good at it or I’m not. | I can learn to do anything I want. |
That’s just who I am. I can’t change it. | I’m a constantly evolving work in progress. |
If you have to work hard, you don’t have ability. | The more you challenge yourself, the smarter you become. |
If I don’t try, then I won’t fail. | I only fail when I stop trying. |
That job position is totally out of my league. |
That job position looks challenging. Let me apply for it. |
Courtesy of verywellmind.com
Here are some important factors to help you understand and improve your mindset:
- How your Mindset Formed
- Your Mindsets Impact
- Your Type of Mindset
Finding Your Purpose and Putting It to Use
Finding your purpose can unlock wonders for you and your brand. To understand this idea more clearly, check out “5 Ways to Help You Find Your Purpose” before going further.
Then come back here to continue once you’re done. If you know your purpose already, let’s align it with your target.
Aligning Your Purpose With Your Target


Importance of Having Patience and Empathy
It’s not quite the same as sympathy (which is YOUR feelings about another person’s situation). Empathy is putting yourself into another person’s place.
"Have empathy. Be true to your mission and goals. Be the brand that makes meaningful statements."
Conclusion
As a digital media designer and brand strategist, my passion is helping you make meaningful statements with content. But, it’s a must you comprehend the amount of work involved to build a brand strategy.
Up next: Creating the Attraction
Related Article: Helping You Make Meaningful Statements
Did your branding take a timeout?
Make meaningful statements with digital assets that attract, engage, and delight your audience.