I'm

Torrey Lawrence Adams

Business Owner | Digital Media Designer | Brand Strategist

I’m a detail oriented self-motivator and team player. A life fanatic and business person who loves family, music, cooking and helping develop new ventures. Dedicated to preserving  integrity, achieving goals and getting high-quality results. 

“My passion is helping people make meaningful statements that enhance the lives of others."

Torrey Lawrence Adams

Torrey Adams Resume

Since a young teen, Torrey Lawrence Adams, aka Tact Boogie, wanted to be an entrepreneur. Can you imagine running a barber shop from your garage at age 13 and charging $5 per haircut?

Well, he did, and it lasted a few years until he stopped. He had too many customers. It didn’t allow him to enjoy the fun of being a teen.

Torrey also developed a deep love for graphics, drawing, and art at an early age. In fact, he created his first hand drawn logo at 14 and his major in college was engineering, with a minor in computer aided drafting.

It’s just something about shapes, colors and typography that has always mesmerized him. And to this day, he remains respectfully in love with the arts.

Also during that time, hip-hop culture went mainstream and Mr. Adams became immersed in all aspects of it. He was a dancer, a graffiti artist, a DJ and an MC, all in middle school.

But not long after, he directed his focus towards being an MC and making music.

He decided to co-found a rap group and, through dedication and great chemistry, recorded lots of music, all before the sudden passing of his Mother.

That really devastated Torrey and after a few years in the group, he decided it was important to raise the family he started. But deep down inside, the love for making music just wouldn’t go away.

 

The Marathon Continues

After finding the courage years later, Tact eventually built a small studio in his hometown and, with an idea and a business card, he started a music publishing company.

The goal was to bring knowledge and exposure to the local creative community by helping creators develop their music content and present it to the market.

Eventually becoming Khykel Music Enterprises, LLC, Torrey handled it all for the company. Including writing the business plan, negotiating agreements, production, marketing and advertisement, even accounting and administration.

Although it was a heavy load, he still enjoyed building with clients and collaborators, enlightened by each experience.

 

Change

Technology is disrupting the old business models we are used to. And because of that, digital media and storytelling is now the standard for marketing products and services.

Brand reputation is now one of the most important factors in the growth of the businesses.

For over 15 years, Torrey has helped people and his company transform ideas into assets. But unfortunately, like most people, he became directly affected by the coronavirus pandemic.

And seeing that it has caused a total reset for most small businesses, Tact pivoted his focus once again and continue the marathon.

Now he’s using skills and experience to help people design digital media assets, research marketing solutions, and create meaningful branding statements that enhance the lives of others.

 

The Mindset

Since the launch of the business, there’s been a drastic shift in Torrey’s mindset. That’s because it’s a lot of hard work and he doesn’t allow himself much leisure time that’s not connected to the marathon he is on.

As a result, the work has become a practice. It’s fun and even on vacations he conducts business. What little time that’s left, he likes to spend with family and communicating with mentors.

Through self-awareness and self-discipline, Torrey realizes that it’s not a race and the journey along the way is a foundation for success. It’s an endurance of time.

He describes it as, “a perseverance mission, succeeding at the highest level possible, by helping others do the same.”

Torrey’s a digital media designer at Tact Boogie Digital Media and partner at Khykel Music Enterprises. He’s been in business over 15 years, starting with an idea and a business card. His passion is helping people make meaningful statements that enhance the lives of others.

Philosophy

“Luck is just bein’ prepared at all times, so when the door opens you’re ready.”

Nipsey Hussle

Education

  • HubSpot Academy
  • Google Analytics Academy
  • Udemy
  • Berklee College of Music
  • Los Angeles Harbor College

Skills

  • Graphic and Website Design
  • WordPress, Elementor
  • Adobe, Final Cut, Canva
  • HubSpot, Google Analytics
  • Digital Marketing, Inbound, SEO
  • Social Media, Growth-Driven Design
  • Quickbooks, Facebook Business, Godaddy Pro
  • Studio One, Pro Tools, Logic, Dante
  • Audio Engineering, Post production, Podcasting, Audio Books

Collaborations

  • PinkJoy Crochets, Labeled Kreativ
  • KJLH, House Full of Toys, City of Carson
  • The Pharcyde, Ta’ Raach, DJ Oggy
  • Altermotion Pictures, AFI, CSUDH
  • Go Pets Ltd., Boys and Girls Club
  • Rockyourkicks.org, VH1 Save The Music
  • Pro Player Promotions, Restore Positive Change
  • Premier Concepts PR, Knoc & Knef Show

View LinkedIn resume